The Laura Horn Art Podcast

Marketing is a tricky part of running a creative business. It can feel pushy, icky or simply like a chore — but at other times, it can be surprisingly interesting and even fun. Over the years, we’ve dialled our marketing up and down, tried different things, and learned through plenty of trial and error. This week, as we head into a more marketing-focused period, we’re chatting about our experiences and what we’ve learned along the way. Ultimately, it’s a conversation about putting yourself out there and sharing what you create. Find out more about my signature course, Modern Mixed Media: https://classes.laurahornart.com/p/mmm8 Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

In this episode, Richie shares a simple mindset tool for checking in on how we’re doing. Are we flat chat and edging towards burnout? Or have we eased off so much that we’re starting to disconnect and stagnate? It’s a helpful way to find that sustainable sweet spot and keep the spark alive over the long term. We get there through a slightly meandering conversation that spans course launches, fitness regimes, family time and creative pursuits — so you’re going to have to trust us with this one! Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

Are you a lover of lists, a creature of habit, or more free-flowing in how you go about your days? Today we’re talking about different working styles and how they have both served and hindered us at different times. If you’re looking for a one-size-fits-all system, this probably isn’t the conversation for you. But if you’re looking for encouragement to find a way of working that suits your unique personality, stage of life and current goals, with room to pivot as needed, then this is a chat you won’t want to miss. I actually said to Richie after listening back to this episode that I think it might be one of our best. I hope you enjoy listening to it as much as we enjoyed making it. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

This week, we talk about the question: when is something good enough? This came about because I’ve been struggling to make some decisions around my signature course, Modern Mixed Media. We talk about the urge to keep improving and levelling up, and how this can sometimes be counter-productive. Sometimes, what we really need is to give ourselves permission to let something be what it was and be okay with moving on to what comes next. This can also apply to older bodies of artwork and other creative projects. We hope it gives you some food for thought around when to keep working on something — and when to let it be. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

This week I chat with Richie about watercolour painting and why it can be such a helpful medium, even if you usually work with acrylics, oils, or other materials. Whether you use it as a meditative practice, a way to create quick studies, or as a tool for improving your colour knowledge, it has so much to offer. As usual, this conversation leads to a bigger discussion. We talk about the beauty of developing your passions, building skills and seeing the world through the eyes of an artist. We hope you enjoy the chat! Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

Join us for a conversation about taking small steps towards your dreams, no matter what stage of life or your creative career you’re at. We talk about overcoming self-doubt, asking for help, building confidence through connection, and chipping away at your goals one day at a time. We hope this episode gives you a little nudge to give your dream the attention it deserves — not in a hustle kind of way, but as a joyful challenge that’s good for the soul. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

In this episode, Richie and I ponder the question: is this even an art podcast anymore? Over the years, the topics we discuss have widened to include more about lifestyle, health, family and relationships. We’ve loved having the opportunity to talk honestly and let our conversations go where they want to. This leads us to chat more about the advantage of being authentic and genuine in a world that is increasingly optimised, polished and trend-driven. We also talk about the impact of AI on creativity, how we’re navigating it in our own creative lives, and why authenticity can be a real opportunity for artists. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

Today, Richie and I chat about how small acts of kindness can transform your creative practice. The idea for this conversation came about when I finally decided to clean and refresh my watercolour palettes. Taking the time to do this got me thinking about other ways I could be kind to my creativity and how that kindness might have a ripple effect on my entire art practice. If you’ve been hard on yourself lately, this episode might be just what you need! Mentioned in this episode: 154. Old Art: Should You Keep, Transform, or Set Free? Creative Elements Challenge Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

We're back after nearly two years! In this more personal episode, we share why we stepped away from the podcast, the health journeys we've both been navigating, and how they've changed our approach to creativity. We also talk about letting go of certain things, embracing the natural seasons of a creative life, and why stepping away from your art doesn't erase your identity as an artist. If life has pulled you away from creating lately, we hope this conversation leaves you feeling encouraged. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

In this season finale, Richie and I discuss the healing power of art and how creativity has helped us both process emotions, find mindfulness, and reconnect with our playful side. I share how painting helped me navigate grief and social anxiety in my twenties, while Richie talks about how he accidentally discovered the meditative benefits of photography and why, as humans, we need struggle and challenge in our lives. Plus, I’ve got a special announcement about my upcoming course, Modern Mixed Media. We'll be taking a short break and will return later this year with new episodes—see you then! Learn more about Modern Mixed Media Course Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

This week, Richie and I dive deep into my mixed media layering process. From the initial burst of excitement, through the problem-solving middle, to knowing when to stop, we share tips and personal insights on every stage of a painting. We chat about why planning isn’t always the best approach, and the surprising value of keeping a bit of mess (or, should I say, mystery) in our work. We also reflect on last week’s discussion about balancing art and admin, and I share a few ideas I'm taking on board. Don’t forget to check out my free course, Abstract Pattern Play, available until October 3, and my 6-week Modern Mixed Media course, open for a limited time. I hope you enjoy this deep dive into the creative process and all its intricacies! Check out the ⁠⁠⁠⁠show notes⁠⁠⁠⁠ for this episode for further information and mentions. Links for Limited Time Course Offerings Abstract Pattern Play FREE Course Modern Mixed Media 6 Week Course starts 7 Oct, 2024 Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

Ever feel like you're constantly shifting between being an artist and wearing all the other hats that come with life and work? In this episode, Richie and I dive deep into the challenge of balancing creative flow with the demands of admin, routines, and the complexities of daily transitions—from work to home, from creating to planning. We share how we've been navigating a particularly rough couple of weeks, and how that experience opened up a conversation that just needed to happen. If you've ever felt overwhelmed trying to juggle it all, this one's for you. This is a heartfelt and honest discussion on how we work through these moments, and hopefully some reassurance that you're not alone. Check out the ⁠⁠⁠show notes⁠⁠⁠ for this episode for further information and links. ⁠⁠⁠Join the waitlist⁠⁠⁠ for my Modern Mixed Media course. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Sign up for my ⁠⁠⁠⁠⁠⁠newsletter⁠⁠⁠⁠⁠⁠ to stay updated. Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

Not all decisions can be made with logic or business in mind. Today, Richie and I chat about the importance of "what the heck moments"—those times when we follow a creative instinct, even though it may not make sense on paper. We share examples from our own creative journey, discussing how embracing these impulses can bring deeper fulfillment, growth, and unexpected opportunities. From taking your own approach to social media, choosing promotional opportunities that align with your values, to self-publishing a book rather than going the traditional route, this episode is all about trusting your intuition and why it matters in your creative life. Mentioned Beyond the Visible - Hilma af Klint Documentary Life Force by Louise Fletcher Rex Ray Collage Art Book by Griff Williams Laura’s “Favourite Art Book” Series on YouTube Check out the ⁠⁠show notes⁠⁠ for this episode for further information and links. ⁠⁠Join the waitlist⁠⁠ for my Modern Mixed Media course. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Sign up for my ⁠⁠⁠⁠⁠newsletter⁠⁠⁠⁠⁠ to stay updated. Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

This week, Richie and I discuss how my sketchbooks came to the rescue, providing comfort after a challenging week of admin. This leads us to explore the many ways sketchbooks can benefit artists. Whether for observation, experimentation, therapy, inspiration gathering, or colour palette organisation, sketchbooks offer incredible versatility. We chat about approaches used by artists like Matisse and Frida Kahlo, and share some modern-day examples as well. Whether you’re seeking comfort or aiming to push your creative boundaries, this episode will inspire you to see your sketchbook in fresh and exciting ways. Mentioned Alice Sheridan Helen Wells Orla Stevens Check out the ⁠show notes⁠ for this episode for further information and links. ⁠Join the waitlist⁠ for my Modern Mixed Media course. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Sign up for my ⁠⁠⁠⁠newsletter⁠⁠⁠⁠ to stay updated. Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

With social media becoming increasingly fast-paced and fewer photographs of artwork showing up, my appreciation for a good old book filled with art and creativity has grown! In this episode, I talk about a new series I’m sharing on YouTube where I explore my favorite creative books across different categories. Richie and I chat about how these books inspire my art practice, and I also open up about recent challenges with my online class platform. These struggles have deepened my appreciation for creativity, which leads us to discuss the importance of staying open to inspiration, chasing dreams, and thinking about the legacy we leave behind. Check out the show notes for this episode for all the book links. Catch up on my art book video series over on YouTube. Join the waitlist for my Modern Mixed Media course. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Sign up for my ⁠⁠⁠newsletter⁠⁠⁠ to stay updated. Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart

Ever feel like you have too many tabs open in your brain? In this episode, I share my recent struggles with overwhelm and how simplifying my art business and practice helped me find balance. I chat with Richie about the clarity I gained from organising my thoughts on a whiteboard and the comfort of returning to simple watercolour techniques. This conversation also helped me refine my vision for the new online classes I’m working on and emphasised the importance of keeping things simple and accessible. I hope you enjoy the episode! Tune in for a fresh perspective on embracing simplicity in your creative process. Mentioned: Watercolour Sketchbook YouTube Video Watercolour Supplies YouTube Video Watercolour Explorations Online Course Episode 89: 5 Ways To Simplify Your Art Practice Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Sign up for my ⁠⁠newsletter⁠⁠ to stay updated. Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

In today's episode, Richie and I explore the evolution of my art sales strategy. I reflect on my early days exhibiting at cafes and art markets, where community connections and personal interactions were key (the butterfly approach). We then look at my more recent experience utilising online sales, e-course teaching, and art licensing (the hermit approach). We chat about the pros and cons of each method and consider whether there's a better option somewhere in between! Whether you're a social butterfly or prefer the solitude of the hermit life, this conversation offers plenty of food for thought for your art sales strategy. Mentioned: ⁠South Australia Living Artists Festival Life Book Online Art Course hosted by Tamara Laporte Squarespace (website builder) Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Sign up for my ⁠newsletter⁠ to stay updated. Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

Have you ever embarked on a creative project only to find yourself questioning your choices midway through? In this episode, I talk with Richie about my recent attempt at re-branding my website and social media. What started as a fun day of choosing new colours, fonts, and design elements quickly escalated into website chaos, leaving me questioning my artistic identity. It wasn't what I had hoped for, but I learned some valuable lessons about planning, staying true to yourself, processing feedback, and allocating time for creative projects rather than acting on a whim. While this episode focuses on branding, it's also about being mindful of what you take on and when. I hope it's encouraging and maybe provides a few laughs along the way. You've gotta love a "what-not-to-do" episode! Mentioned: Building Your Brand As an Artist PDF Episode 34: Building Your Brand As an Artist Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Sign up for my newsletter to stay updated. Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

This week, I chatted with Richie about how I had a bit of a wobble. Maybe we'll call it mid-year panic. Suddenly, I could feel the year slipping away with goals unmet. Specifically, I've been feeling blocked when it comes to making online classes. How much prep does one need to do and is a rebrand of my website colours really what I should be doing right now? Yep, it's an honest one. But it's not all doom and gloom, as my procrastination led me to watch a YouTube video, which helped me figure out the real issue at hand. Tune in to find out how I turned my mid-year panic into some mid-year progress. Whether you're feeling overwhelmed or just need a bit of motivation to stay on track, this episode is for you! Mentioned: Rachel in Theory Mid Year Reset Video Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

The ebb and flow of creativity is inevitable. There will be times when we are itching to paint and know exactly what we want to do, and there will be times when turning up feels hard. In this episode, I answer your questions on this topic and share the ways I stay inspired, build compassion for quieter periods, honour my own rhythms, and continue seeking self-discovery and self-expression, even in small acts. From finding colour palettes to compiling sketchbook prompts, tidying up the studio, and more, there are myriad ways to respect and support our creativity, no matter the season. Richie and I hope you enjoy this short and sweet season finale. We'll be taking a little break and returning in late July with a new season filled with fresh insights and inspiration. Mentioned: Episode 167: Is It Okay to Have Multiple Art Styles? 1,500 Color Mixing Recipes Book by William F Powell Collecting Colour Palette Ideas (YT Video) Note: Some of these links are Amazon affiliate links, which means I may receive a small commission (at no cost to you) if you make a purchase through a link. Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

Recently, I made a delightful discovery: artists are still blogging! I am not sure why I thought the blogging scene was all but forgotten, but it's not. It's a little different now, especially with so many social media platforms to contend with. However, many artists are still blogging in various ways—on their own websites, on Substack, via email newsletters, and more. In this episode, I share my own experience and discuss things to consider when choosing your approach, from SEO to community building, personal satisfaction, and fitting it all in. If you have a blog or are thinking of starting one, this episode is a must! Mentioned: IG Post about Blogging Substack Squarespace Flodesk Pinterest Laura's Blog Laura's Vlog Laura's Podcast Laura's Newsletter Sign-Up

There is a lot of pressure on artists to develop one strong style, but is this the only way? This week, Richie and I discuss my personal experience with having multiple art styles and share some of the benefits of embracing variety in your work. We explore how casting a wider creative net can be advantageous and talk about how, over time, your creative voice becomes stronger, making your work identifiable even as you move through different subjects and mediums. We hope this episode provides encouragement to find the balance between consistency and experimentation that works for you and your art goals. Mentioned: Signature Style Blog Post ⁠⁠The Creative Act by Rick Rubin⁠⁠ Peter McKinnon Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

This week, we're answering a listener question about how to transition from your sketchbook to a canvas or alternative substrate. This topic is perfectly timed, as I've been in a sketchbook phase myself and am beginning to take the leap out. Join Richie and me as we discuss signs that you're ready, practical strategies to make the transition easier, ideas for setting up your space, and the importance of respecting cycles and revisiting sketchbooks as needed. It's an informative conversation about how to grow and develop your work. Mentioned: ⁠The Creative Act by Rick Rubin⁠ Episode 163: Embracing Artistic Exploration Without Needing To Know “The Why” Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

Do you miss the days of looking at gorgeous photographs of art on Instagram and zooming in on all the details? We sure do. That's why we've been bucking the trends and sharing more photos again, despite the platform's push towards reels. Is it the best thing for account growth? Probably not. But that doesn’t mean it’s not a good decision. Tune in to hear more about our social media switch up and the benefits we’ve been experiencing. We also talk about breaking up with ChatGPT and gaining clarity with YouTube. Mentioned: Episode 157: 7 Mistakes to Avoid When Making Reels and What To Do Instead Peter McKinnon: Photography is Dead Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

There are many ways to improve a creative space and make it feel like home. This week, Richie and I reflect back on the past year in our beloved art cottage and share the favorite updates and tweaks we've made to the space. We talk about everything from furniture, lighting, and decorating to our most recent trip to IKEA. Plus, there's plenty of laughs along the way. I'll admit I do need to stop sticking my nose into Richie's decorating! It's a fun one, but also a special conversation that goes beyond having an Instagram-worthy studio space, and instead focuses on finding space wherever you can that allows you to express your uniqueness. We hope you enjoy the conversation! Mentioned: Art Table Video Studio Tour Video Playlist Mabef Easel Home Decoration Idea FB Page Ikea FLÖNSA Cork Board Ikea SKÅDIS Peg Board Ikea FÖRHÖJA Kitchen Trolley Ikea HOVSTA Frames Ikea Torared Lamp Shade Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠⁠

Feeling the pressure to figure out and define your art? This conversation might get you thinking differently. What if you allowed yourself to play a little longer, to explore without constraints, and to gather inspiration from far and wide? That's exactly what I've been doing. Inspired by Rick Rubin's book "The Creative Act," I've discovered a fresh enthusiasm, confidence, and sense of wonder in my creative practice. It's made me realize that if we're always in a rush to reach the finish line, there's a good chance we'll miss something even more interesting and beautiful along the way. With this in mind, I've been retreating into my sketchbooks and exploring many tangents. This week, I chatted all about it with Richie. I hope the conversation leaves you as excited and inspired as it left me! Mentioned: The Creative Act by Rick Rubin Visit my ⁠⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

How long should you persist with a creative pursuit, art style, or medium if you are not enjoying it? This episode could also have been titled: I really want to love acrylics, but I am not sure if I do? It's a personal conversation about the confusion I sometimes experience when choosing materials and processes as a mixed-media artist, but of course, it goes beyond this! If you've ever found yourself questioning whether you're on the right path creatively, or if you simply seek some encouragement in navigating your own creative decisions, this episode offers a soothing balm for your soul. I hope you enjoy the discussion! Mentioned: ⁠⁠⁠⁠⁠Episode 137: Angela Terris - It's Never Too Late To Piviot and Change Your Path Alex Ferguson (football manager) "bouncebackability" Marie Forleo (entrepreneur) "everything is figureoutable" Visit my ⁠⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

This week, Richie and I chat about why it can be helpful to revisit previous art styles or processes in your art practice or business. This idea emerged as I've rediscovered and fallen back in love with the playful style of art from my very first online class, The Melting Pot. We also discuss the challenges we've faced in defining a style and approach for our YouTube channel and why we're returning to simple, short videos like we used to share when we first got started. We hope you enjoy the episode! Remember, the creative path is anything but linear—it's okay to shed things that aren't serving you well and return to something that you loved or something that was working well and maybe didn't need to be changed in the first place! Visit my ⁠resources page⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram ⁠@laurahornart

Breaks are wonderful and necessary, but they can also make it hard to get back into your artistic groove. This week, Richie and I discuss this challenge and offer practical guidance and encouragement to help you turn your creative drought into a fresh, exciting chapter. Discover the importance of taking that first step, embracing risk-taking, optimising your workspace, and selecting a project that challenges but doesn't overwhelm. If you've been struggling to find your creative flow, you won't want to miss this one! Mentioned: ⁠⁠⁠⁠Episode 153: Making Time for Art and Protecting Your Creative Energy! Episode: 154: Old Art: Should You Keep, Transform, or Set Free? Sandi Hester YouTube Channel Helen Wells YouTube Channel Visit my ⁠⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠⁠@laurahornart⁠

Is it nostalgia? Maybe I've got those rose-tinted glasses on again. Do you ever get the feeling that being an artist was more enjoyable before? Is all this pressure to do more and be on multiple social media platforms accumulating, taking away the joy of making art? Join me and Richie as we delve into these questions and explore how I am combating these feelings by immersing myself in my studio and 'painting it out.' If you've been feeling weary lately, we hope this episode gives you a little comfort and encouragement to keep showing up and making art. It's more important than ever! P.S. The paintings I mention in this episode are now available in my online shop. Visit my ⁠⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠⁠@laurahornart⁠

Today, we re-explore the main theme of this podcast’s season: “relaxation” and how valuing more R&R has improved our art practice, creative business, and well-being. We also answer your questions relating to this season and set a realistic break and return date for the continuation of the podcast. As we head into this short break, we wanted to say thank you for tuning in and supporting the podcast. We look forward to returning on April 15th for more relaxed and inspiring conversations! Mentioned: ⁠⁠⁠Episode 149: Does the Perfect Art Studio Exist? Week in the Life of An Artist (Puppy Edition) YouTube Video Episode 157: 7 Mistakes to Avoid When Making Reels ⁠Clearspace App⁠ Adobe Premiere Rush Video Editing Software Davinci Resolve Video Editing Software Visit my ⁠⁠⁠⁠⁠resources page⁠⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠⁠@laurahornart⁠

What's your relationship with reels at the moment? Many artists feel the frustration of spending endless hours on editing apps, searching for the perfect audio, and condensing messages into mere seconds. Both Richie and I have struggled with this, but we've had some breakthroughs recently and learned a lot about what not to do! Curious about our take on things? Tune in to episode 157 for tips and insights from our own experience. With persistence and a shift in mindset, reels can be a powerful tool for growth and connection. Visit my ⁠⁠⁠⁠resources page⁠⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠⁠@laurahornart⁠

Are you missing out on the benefits of Pinterest? In the art world, Pinterest often flies under the radar compared to Instagram, yet it's a powerhouse for art-related content. Over half of my social media website traffic comes from Pinterest, where people discover my art, podcasts, classes, YouTube channel, and blog posts. And yet, I spend as little as a few days a year on my Pinterest strategy. What's my secret? Tune in to find out. Plus, you'll gain tips on leveraging Pinterest to curate inspiration and develop a stronger understanding of your artistic style. This episode is set up as a mini-training with practical information you can implement today! Mentioned: Pinterest Tailwind CoSchedule Creative Blend Art Program (*Module 7) Visit my ⁠⁠⁠resources page⁠⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠⁠@laurahornart⁠

When it comes to your creative process, what feels hard? Is it getting started on a new project? Or perhaps it's that final 10%, like varnishing and finishing a painting. Or is sharing your art with the world a stumbling block? We all have different friction points that need attention. Talking it out can really help, so come join us as we put our heads together to explore the intricacies of our respective creative workflows. It’s time to transform friction into flow! Mentioned: ⁠⁠Episode 153: Making Time For Art ⁠Modern Mixed Media 6-Week Course⁠ Visit my ⁠⁠resources page⁠⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠⁠@laurahornart

If you've been on this artistic journey for a while, chances are you've accumulated your fair share of artwork. From quick studies to finished pieces that feel a bit so-so, it’s easy to get overwhelmed with all the stuff! Should you keep everything, or are there benefits to clearing the clutter and creating space for new ideas? And what about reinventing old pieces? Tune in to hear our thoughts and gain insights on managing your own creative pile-up! Mentioned: Painting Makeover on YouTube ⁠Modern Mixed Media 6-Week Course⁠ Visit my ⁠⁠resources page⁠⁠ for more details on my classes, YouTube videos, free guides, and more!

If there's one episode to tune into this season, it's this one. Today, we're tackling the challenge of finding time to paint when life gets hectic and competing demands, whether they be business admin, work commitments, or family responsibilities, leave you frustrated. Perhaps it feels like putting paint on paper is a distant dream. If that resonates with you, this episode is a must-listen, offering insights on reclaiming and protecting your creative time. Mentioned: ⁠Episode 150: Aim to Be Average! Modern Mixed Media 6-Week Course Visit my ⁠resources page⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠@laurahornart

What happens when you've developed an art style but you're not feeling it anymore? Or maybe you’ve focused on teaching art, but now you want to teach the business side of art. The desire to change is there, but concerns about losing followers, letting people down, or struggling financially hold you back. These worries are valid, but there are also amazing benefits that can come from switching things up. Join us today as we discuss navigating change in your artistic journey. Mentioned: What you are looking for is in the library (book by Michiko Aoyama) Clearspace App Visit my ⁠resources page⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠@laurahornart

There’s no denying the popularity of art process videos on social media, and offering classes can be a wonderful way to generate income as an artist. However, it's not all roses. From the issue of being copied to dedicating substantial time to editing and administration, there's a lot to consider when sharing your creative process. Today, we dive into both the perks and pitfalls of teaching your creative process to others. Mentioned: Episode 144: How to Make an Income From Your Art Visit my ⁠resources page⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠@laurahornart

The beginning of the year is a time when many of us set big goals, but is this the best approach? Or are we setting ourselves up for failure? Whether you're creating art, launching a podcast, or making a film, not everything is going to hit the mark. Mediocre days are part of the journey. So with that in mind, could the answer lie in 'aiming to be average'? Join us as we chat about this idea and share the different ways that we are adopting this mindset. Mentioned: Beau Miles YouTube Video Ali Abdaal YouTube Video (wheel of life exercise) Talking with Painters Podcast on Risk Visit my ⁠resources page⁠ for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram: ⁠@laurahornart

Exciting news! We're back podcasting, and we're coming to you from our new studio! Join us as we reflect on the various creative spaces we've had, dive into the pros and cons of home vs. external studios, and share our thoughts on what makes for a positive studio environment. Visit my resources page for more details on my classes, YouTube videos, free guides, and more! Find me on Instagram @laurahornart

Life sure is hectic, isn’t it?? Between work, hobbies, children, and all of the other aspects that make up life as a whole, it can be hard to maintain consistency, clarity, and structure. In this podcast episode, you will hear how I schedule my week as an artist, business owner, and parent. The goal here is to give you some simple tips and ideas that you can incorporate into your daily, weekly, and monthly routines to make staying on top of your many tasks as easy as possible. This routine reflects my current focus on creating art classes, but the ideas can be applied to any creative pursuit. Some key points that we are going to focus on in our discussion today will be: Choosing projects that are joyful for you but also have some deadlines. Committing to a class, challenge, or group show that creatively excites you is a great way to put this into action. Planning, planning, planning! Figuring out a detailed, yet somewhat flexible, daily, weekly and monthly plan should make your days flow much smoother. When you have an idea of what each day is going to look like, it makes it easier to maintain a balance between work and personal tasks. Setting a weekly routine will be a game-changer! But what can a productive weekly schedule for an artist/business owner/parent look like? Clear purpose, boundaries, and prioritization are going to be crucial takeaways to listen for in our discussion as well. If you want to get back on track and hear some beneficial tips to make your daily life a bit easier to manage, make sure to listen to the podcast episode here! Hope you enjoy! Find the show notes for this episode with all the links at https://www.laurahornart.com/thepodcast/148 Find me on Instagram at https://www.instagram.com/laurahornart

Instagram: the O.G. photo-sharing social media platform. It was once so beloved by artists, photographers, and day-to-day photo sharers. But now, is it still considered the best social media platform for artists? We are going to dive deep into whether or not that is still the case, or if artists (and other creatives) should be turning towards other platforms such as Twitter, YouTube, Pinterest, or maybe even the app that’s once again in the spotlight—Vero. Figuring out which place to share your creations and content with the world can be challenging. So in today’s episode, we are going to compare a handful of the options that are available. A few things to consider while listening as well as when you are making platform decisions: Determining which platform to invest time in, depends on a number of factors. What is your purpose for being on the app? Where is your community or audience? Which apps do you enjoy being on and are willing to invest time in? Which app plays to your strengths? Find the show notes for this episode with all the links at https://www.laurahornart.com/thepodcast/147 Find me on Instagram at https://www.instagram.com/laurahornart/

I’ve been quiet on social media lately but I have been working on something really important - making art fun again! The studio has had a makeover, new art supplies have been ordered and ALL my sketchbooks are out!! Plus, Richie and I have been having some BIG ol' chats about the future direction of the podcast and art biz in general. With a new year coming, it’s time for a change. In this week’s episode, we look back on the last year and talk about the changes we are making to bring more creativity and fun into our lives as we head into 2022. This includes a change in the way that we approach the podcast. As it’s the last episode of the year, we also want to thank you for your support and wish you a happy festive season! Laura & Richie Find the show notes for this episode with all the links at https://www.laurahornart.com/thepodcast/146 Find me on Instagram at https://www.instagram.com/laurahornart/

This week, Richie and I answer your questions. You’ll hear personal stories including how we met, whether we always wanted children and what’s been the hardest part of our journey so far. We also share business tips on areas such as Facebook advertising and getting started with teaching. One thing you’ll notice is that things are always changing. Being a creative couple is a juggling act that requires plenty of communication and adjustment! There are times when we focus on creative work and feel like we are not being good parents and then there are times when we are very hands-on with our family but lack creative purpose. It’s not all doom and gloom though! We chat about how we have learned to deal with this ebb and flow and what we are loving in this current phase. We hope that the episode is informative and encouraging! Find the show notes for this episode with all the links at https://www.laurahornart.com/thepodcast/145 Find me on Instagram at https://www.instagram.com/laurahornart/

Can you still grow on Instagram? Is it worth starting a YouTube Channel? When should you leave your day job? Is your art biz covid-proof? Just a few things that come up in today’s chat about making an income from your art. We have talked about this topic many times but these are our latest thoughts and tips taking into account how the world and social media platforms have changed. Plus we talk about the realities of making money from selling art and why teaching is such an important income source for many artists. It’s a juicy one and it’s not just for artists that are starting out. At the end of the podcast, we talk about longevity and how your approach will shift as you become more established. Find the show notes for this episode with all the links at https://www.laurahornart.com/thepodcast/144 Find me on Instagram at https://www.instagram.com/laurahornart/